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Case Study-E-commerce at Yunnan Lucky Air
Date Issued
2008
Author(s)
Inaki Berenguer, Liu Jing, Li Liang, Cai Shijun, Ningya Wang
Abstract
In 2008, China-based Yunnan Lucky Air, a low-cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China’s increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy.
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