Subjective Well Being in Tourism Research

The “Economics of happiness” is increasingly an interest topic and subject of concern in the modern society, both in theories and practices of contemporary economics and management science. Especially, when it comes to the issue of subjective well-being, the evidence is reflected in growing number of articles published in the mainstream and reputable journals. The study in this paper uses qualitative research through the synthesis and evaluation of published articles on the issue of subjective well-being in the field of tourism to provide guidance and orientation for future research. Specifically, we focus our evaluation on the three main areas strictly related to subjective well-being: theoretical framework of subjective well-being; factors affecting subjective well-being; finally, limitations of current research to discover new directions for further research.