Pierre-Yann Dolbec2023-06-302023-06-302021https://repository.vlu.edu.vn/handle/123456789/6056Source: https://opentextbooks.concordia.ca/digitalmarketing/, License: CC BY-NC-SA, Publisher: Concordia University Open TextbooksThe Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.enDigital MarketingDigital ConsumerDigital StrategyResource Types::text::book