Zeynep Ton, Cate ReavisCate ReavisZeynep Ton2023-10-252023-10-252016https://repository.vlu.edu.vn/handle/123456789/9220Courses: Quản trị khởi nghiệp ; Included Materials: Case Study ; Source: https://mitsloan.mit.edu/teaching-resources-library/managed-q ; Language: ; EnglishPublisher: MIT Management Sloan SchoolIn July 2015, Managed by Q co-founder and CEO Dan Teran was trying to decide how best to grow the 15-month old on-demand office cleaning and maintenance company. As Teran saw it, Q, which differentiated itself from the competition by leveraging people and technology, could grow by acquiring customers in its existing markets of New York, Chicago, and San Francisco; expanding into new markets; or, diversifying the range of services it offered in the office management space. No matter which path Q chose, Teran was committed to protecting the company’s unique business model and culture.en-USResource Types::text::lecture